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No Speed Limit: The Auto Industry's Shift From Ownership To Usership

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Across industries, many consumers are moving toward a usership-based future, and the automotive industry is no different. While this presents major opportunities for OEMs and fleet providers, it comes with challenges. Making usership models profitable at scale requires the right technology, financing and operational efficiency.
The article from Forbes Business Council discusses the automotive industry's shift from traditional car ownership to a model focused on "usership." This transformation is driven by several factors including technological advancements, changing consumer preferences, and environmental considerations. Key points include the rise of mobility-as-a-service (MaaS) platforms like car-sharing and subscription services, which offer flexibility and reduce the financial burden of car ownership. The article highlights how electric vehicles (EVs) and autonomous driving technology are facilitating this shift by making shared mobility more practical and appealing. Additionally, it notes the potential for reduced urban congestion and pollution, as well as the economic benefits for consumers who might not need to invest in a car for occasional use. The piece also touches on the challenges such as regulatory hurdles, infrastructure needs, and the need for a cultural shift in how people perceive transportation. Overall, the automotive industry is moving towards a future where access to mobility is prioritized over ownership, reshaping business models, urban planning, and consumer behavior.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesbusinesscouncil/2025/03/11/no-speed-limit-the-auto-industrys-shift-from-ownership-to-usership/ ]