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Elon's Edsel: Tesla Cybertruck Is The Auto Industry's Biggest Flop In Decades


Published on 2025-04-05 12:01:29 - Forbes
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  • Elon Musk's polygonal pickup is a polarizing sales flop that's missed the billionaire's volume goal by a staggering 84%. And there's no sign that things are improving.

The article from Forbes, published on April 3, 2025, by Alan Ohnsman, discusses the Tesla Cybertruck's significant underperformance in the automotive market, labeling it as the industry's biggest flop in decades. Despite high initial interest and pre-orders, the Cybertruck has faced numerous production challenges, quality issues, and a failure to meet delivery timelines, leading to widespread customer dissatisfaction. The article highlights that the vehicle's unconventional design and high price point have not resonated with the broader market as anticipated, resulting in lower than expected sales figures. Comparisons are drawn to the Ford Edsel, a notorious failure from the late 1950s, underscoring the Cybertruck's status as a cautionary tale in automotive innovation and market misjudgment.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/alanohnsman/2025/04/03/elons-edsel-tesla-cybertruck-is-the-auto-industrys-biggest-flop-in-decades/ ]