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Rivian Unveils, Spins Off Secret Micromobility Project

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Rivian, an electric vehicle startup, has revealed and spun off a secretive micromobility project named "Rivian Urban Adventure Vehicles." This project, which was developed in-house, focuses on creating smaller, urban-friendly electric vehicles designed for city commuting and short trips. The initiative was kept under wraps until recently when Rivian decided to make it public and separate it into its own entity to potentially attract different investors or partners interested in urban mobility solutions. This move aligns with Rivian's broader strategy to diversify its product offerings beyond its current lineup of electric trucks and SUVs, aiming to tap into the growing market for compact, eco-friendly transportation options in urban environments.

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