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Why GM Ditched Cruise Driverless: Software-Driven Cars Mean Big Bucks

The article from Forbes, published on December 17, 2024, discusses General Motors' (GM) decision to abandon its Cruise autonomous vehicle project due to significant financial and operational challenges. Despite initial enthusiasm and substantial investments, Cruise faced numerous setbacks including safety concerns, regulatory hurdles, and public backlash following several high-profile accidents. The piece highlights how the high costs associated with developing and deploying driverless technology, coupled with the need for extensive testing and infrastructure, have led GM to pivot away from this venture. Instead, GM is now focusing on more traditional automotive technologies and partnerships that promise quicker returns on investment. The article also touches on the broader implications for the autonomous vehicle industry, suggesting that while the technology holds promise, the path to profitability and widespread adoption is fraught with obstacles, leading many companies to reassess their strategies in this space.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/nicolekobie/2024/12/17/why-gm-ditched-cruise-driverless-software-driven-cars-mean-big-bucks/ ]