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Cruise dropping robotaxi effort as GM shifts focus to driver-assist tech

Cruise, the autonomous vehicle subsidiary of General Motors, is scaling back its robotaxi ambitions to focus more on developing driver-assist technologies. This strategic pivot comes after a series of challenges including a high-profile accident, regulatory scrutiny, and the loss of key personnel. The company has decided to reduce its workforce by 24%, which equates to about 900 employees, and has seen the departure of its co-founder and CEO, Kyle Vogt, along with other top executives. GM's CEO, Mary Barra, has emphasized a shift towards technologies that can be integrated into GM's broader automotive offerings, aiming to enhance vehicle safety and functionality with advanced driver assistance systems (ADAS). This move reflects a broader industry trend where the immediate focus is on semi-autonomous features rather than fully autonomous vehicles, due to the complexities and costs associated with the latter.

Read the Full Crain's Detroit Article at:
[ https://www.crainsdetroit.com/automotive/cruise-dropping-robotaxi-effort-gm-shifts-focus-driver-assist-tech-cruise-dropping ]