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Is Michigan's auto industry careening into a ditch?

Cruise dropping robotaxi effort as GM shifts focus to driver-assist tech


//automotive-transportation.news-articles.net/co .. rt-as-gm-shifts-focus-to-driver-assist-tech.html
Published in Automotive and Transportation on Tuesday, December 10th 2024 at 18:01 GMT by Crain's Detroit   Print publication without navigation

  • General Motors' Cruise unit is abandoning its effort to develop robotaxis, and the automaker instead will use the self-driving technology unit to work on advanced driver-assistance features that eventually may lead to fully autonomous personal vehicles.

Cruise, the autonomous vehicle subsidiary of General Motors, is scaling back its robotaxi ambitions to focus more on developing driver-assist technologies. This strategic pivot comes after a series of challenges including a high-profile accident, regulatory scrutiny, and the loss of key personnel. The company has decided to reduce its workforce by 24%, which equates to about 900 employees, and has seen the departure of its co-founder and CEO, Kyle Vogt, along with other top executives. GM's CEO, Mary Barra, has emphasized a shift towards technologies that can be integrated into GM's broader automotive offerings, aiming to enhance vehicle safety and functionality with advanced driver assistance systems (ADAS). This move reflects a broader industry trend where the immediate focus is on semi-autonomous features rather than fully autonomous vehicles, due to the complexities and costs associated with the latter.

Read the Full Crain's Detroit Article at:
[ https://www.crainsdetroit.com/automotive/cruise-dropping-robotaxi-effort-gm-shifts-focus-driver-assist-tech-cruise-dropping ]

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