UP.Labs-Porsche's newest startup wants to be the Plaid of automotive retail

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UP.Labs-Porsche's newest startup wants to be the Plaid of automotive retail | TechCrunch

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UP.Labs-Porsche's newest startup wants to be the Plaid of automotive retail | TechCrunch

^{Published on 2025-05-13 14:01:37 - TechCrunch}

As serial entrepreneur Joel Milne founded, scaled, and then successfully sold mobile auto repair service startup RepairSmith to AutoNation, he was plagued A new startup called AutoUnify has built an API to allow dealerships and service shops to communicate in real-time with the manufacturers and software vendors.

UP.Labs, Porsche's latest startup venture, aims to revolutionize automotive retail by offering a seamless, tech-driven shopping experience akin to the simplicity and efficiency of Plaid's financial services. The startup, which emerged from Porsche's UP.Labs innovation hub, focuses on streamlining the car buying process through an integrated platform that combines online and offline elements, allowing customers to customize, purchase, and manage their vehicles with ease. By leveraging data analytics and AI, UP.Labs seeks to provide personalized recommendations and a transparent pricing model, challenging traditional dealership models and enhancing customer satisfaction. The initiative reflects Porsche's broader strategy to embrace digital transformation and cater to the evolving preferences of modern consumers.

Read the Full TechCrunch Article at:
[ https://techcrunch.com/2025/05/13/up-labs-porsches-newest-startup-wants-to-be-the-plaid-of-automotive-retail/ ]

N@N

UP.Labs-Porsche's newest startup wants to be the Plaid of automotive retail | TechCrunch