Victoria's Transport Department Joins Outdoor Media Association

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Sun, May 11, 2025

[ Sun, May 11th ]: Fox News

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[ Sun, May 11th ]: Los Angeles Times

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[ Thu, May 08th ]: lbbonline

Victoria's Transport Department Joins Outdoor Media Association | LBBOnline

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Victoria's Transport Department Joins Outdoor Media Association | LBBOnline

//automotive-transportation.news-articles.net/co .. t-joins-outdoor-media-association-lbbonline.html

Published in Automotive and Transportation on Thursday, May 8th 2025 at 9:21 GMT by lbbonline
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Little Black Book, The new partnership gives the Department access to OOH research and measurement tools

The Transport Department of Victoria, Australia, has become a member of the Outdoor Media Association (OMA), marking a significant step in enhancing the integration of transport and outdoor advertising. This membership allows the Transport Department to collaborate closely with OMA members, leveraging the association's resources and insights to optimize advertising opportunities across Victoria's transport networks. The move is expected to foster innovative advertising solutions and improve the overall passenger experience by aligning transport infrastructure with modern advertising strategies.

Read the Full lbbonline Article at:
[ https://www.lbbonline.com/news/victorias-transport-department-joins-outdoor-media-association ]

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Victoria's Transport Department Joins Outdoor Media Association | LBBOnline