Automotive and Transportation
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Toyota Becomes Official Automotive Partner of Cricket Ireland and Cricket Scotland | LBBOnline


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  Little Black Book, Support for grassroots programmes like Smash It and All Stars underlines Toyota's long-term mission to grow cricket inclusively across Great Britain, Northern Ireland and the Republic of Ireland

Toyota has entered into a partnership with Cricket Ireland and Cricket Scotland as their official automotive partner, aiming to support the growth of cricket in both countries. This collaboration will see Toyota's branding featured during international matches and on team kits, enhancing visibility for the brand. The partnership aligns with Toyota's commitment to promoting sports and community engagement, and it will also involve initiatives to encourage more people to participate in cricket at grassroots levels. This move is part of Toyota's broader strategy to strengthen its presence in Europe through sports sponsorships.

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