Automotive and Transportation
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Automotive and Transportation
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Victoria's Transport Department Joins Outdoor Media Association | LBBOnline


Published on 2025-05-08 09:21:36 - lbbonline
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  • Little Black Book, The new partnership gives the Department access to OOH research and measurement tools

The Transport Department of Victoria, Australia, has become a member of the Outdoor Media Association (OMA), marking a significant step in enhancing the integration of transport and outdoor advertising. This membership allows the Transport Department to collaborate closely with OMA members, leveraging the association's resources and insights to optimize advertising opportunities across Victoria's transport networks. The move is expected to foster innovative advertising solutions and improve the overall passenger experience by aligning transport infrastructure with modern advertising strategies.

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[ https://www.lbbonline.com/news/victorias-transport-department-joins-outdoor-media-association ]