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Ducati expands off the road to gain new buyers

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Ducati, a brand known for road-going, premium thrillers, is launching a dirt bike.
Ducati, traditionally known for its high-performance road motorcycles, is expanding into the off-road market to attract new buyers and increase sales. The Italian manufacturer has introduced the DesertX, a new model designed for off-road adventures, which marks a significant shift from its usual focus on sport and touring bikes. This move is part of a broader strategy to diversify its product lineup and tap into the growing demand for adventure and off-road motorcycles. By entering this new segment, Ducati aims to not only appeal to existing fans looking for different riding experiences but also to attract a new customer base interested in off-road capabilities.

Read the Full Newsweek Article at:
[ https://www.newsweek.com/ducati-expands-off-road-gain-new-buyers-2083494 ]