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How Fresh From Farm Is Helping 500 Fruit Retailers Earn More

Fresh From Farm (FFF), an agritech startup, is revolutionizing the fruit retail sector by connecting fruit retailers directly with farmers, thereby reducing the supply chain complexities and costs. Launched in 2017, FFF has now empowered over 500 fruit retailers across India by providing them with high-quality, fresh produce at competitive prices, which in turn helps these retailers earn more profit. The platform uses technology to ensure transparency in pricing and quality, offering real-time tracking of produce from farm to store. This direct-to-retailer model not only benefits the retailers by cutting out middlemen but also supports farmers by ensuring they get better prices for their produce. FFF's approach has led to a significant increase in retailer income, with some reporting up to a 30% rise in profits, fostering a more sustainable and equitable fruit supply chain.

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