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Detroit's Auto Show Reinvents Itself Again By Returning To January

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The Detroit Auto Show, aka the North American International Auto Show, is starting over again. After a few years with warmer dates, the show has returned to frosty January. The show's media days are scheduled for a single day on Friday, Jan. 10. The full show will extend to Jan. 20.
The article from Forbes, published on January 6, 2025, discusses the reinvention of the Detroit Auto Show, which has returned to its traditional January timing after experimenting with different dates in previous years. The shift back to January is seen as an attempt to recapture the event's former glory and relevance in the automotive industry, especially as it faces competition from other global auto shows and the rise of digital platforms for vehicle unveilings. The article highlights that this year's show will feature a mix of electric vehicles, autonomous driving technology, and traditional automotive unveilings, aiming to attract both industry insiders and the public. It also notes the strategic importance of the timing, aligning with the North American International Auto Show's (NAIAS) historical significance and the industry's sales cycle, hoping to leverage the new year's momentum for car sales and announcements.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/billkoenig/2025/01/06/detroits-auto-show-reinvents-itself-again-by-returning-to-january/ ]