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Bajaj motorcycles harness LVA drive to empower affordable mobility

Ltd., (DPMC) has been at the forefront of Sri Lanka's automotive industry, making significant contributions to the Local Value Addition (LVA) Program introduced by the Ministry of Industries. ..
The article from the Financial Times of Sri Lanka discusses Bajaj Auto's strategy to enhance affordable mobility in Sri Lanka through its partnership with Abans Auto, the authorized distributor of Bajaj motorcycles. The initiative focuses on leveraging the Light Vehicle Association (LVA) drive to promote the use of Bajaj's range of motorcycles, which are known for their fuel efficiency, durability, and cost-effectiveness. This move is part of a broader effort to cater to the increasing demand for personal and commercial transportation solutions amidst economic challenges. The article highlights how Bajaj motorcycles, with models like the CT 125X, Pulsar NS160, and Dominar 400, are designed to meet diverse consumer needs, offering both style and functionality. The partnership aims to not only expand Bajaj's market presence but also to empower individuals and businesses by providing reliable and affordable transport options.

Read the Full FT Article at:
[ https://www.ft.lk/front-page/Bajaj-motorcycles-harness-LVA-drive-to-empower-affordable-mobility/44-772261 ]