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C-Automotive Summit Addresses Industry Transformation

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Detroit, MI - February 16, 2026 - As the automotive industry accelerates through its most dramatic period of transformation in over a century, the 15th Annual C-Automotive Summit, hosted by Automotive News, is poised to become an even more crucial event for industry leadership. From February 20-22, the Detroit Marriott Bonvoy will host CEOs, CFOs, CTOs, and other top executives, offering a vital platform for strategic discussion and networking amidst unprecedented change.

The summit arrives at a pivotal moment. The industry isn't simply evolving; it's undergoing a fundamental reshaping, driven by four converging forces: the rapid electrification of vehicles, the continued - albeit complex - pursuit of autonomous driving, the paradigm shift towards software-defined vehicles, and the burgeoning (and often fraught) relationships between traditional automakers and disruptive technology companies.

Electrification: Beyond the Hype, Towards Scalability and Sustainability

The initial wave of electric vehicle (EV) adoption has demonstrated strong consumer interest, but scaling production to meet demand remains a significant challenge. The C-Automotive Summit will address key issues surrounding battery supply chains, charging infrastructure development, and the economic viability of mass-market EVs. Discussions will likely center on the need for vertically integrated supply chains, the potential of solid-state batteries, and innovative financing models to incentivize EV purchases. Furthermore, the summit will likely explore the growing emphasis on sustainable manufacturing practices and the responsible sourcing of raw materials critical for battery production - concerns that are rapidly moving to the forefront of consumer and investor consciousness.

Autonomous Driving: From Pilot Projects to Practical Deployment

The dream of fully autonomous vehicles has faced setbacks, but development continues. The C-Automotive Summit will delve into the current state of autonomous driving technology, moving beyond optimistic predictions to assess realistic timelines for deployment. Expect discussions to focus on the challenges of achieving Level 4 and Level 5 autonomy, particularly in complex urban environments. Crucially, the event will also address the regulatory hurdles and public acceptance issues that are hindering widespread adoption. The conversation will likely extend to the role of data and AI in improving autonomous systems, as well as the ethical considerations surrounding accident liability and algorithmic bias.

Software-Defined Vehicles: The New Battleground for Innovation

The vehicle is rapidly becoming a platform for software and services, creating new revenue streams and opportunities for customization. This shift is forcing automakers to adapt their business models and invest heavily in software development capabilities. The summit will explore the implications of this transformation, including the challenges of cybersecurity, over-the-air updates, and the development of robust software architectures. Attendees will likely discuss the emergence of new players - tech companies specializing in automotive software - and the strategies automakers are employing to compete in this rapidly evolving landscape. Expect robust debate around the "who owns the customer" question - the automaker or the software provider?

Automaker-Tech Company Partnerships: Collaboration or Conflict?

The automotive industry is witnessing an unprecedented level of collaboration - and sometimes tension - between automakers and technology companies. The C-Automotive Summit will provide a forum for discussing the dynamics of these partnerships, including the sharing of data, intellectual property, and strategic control. The event will also explore the potential for disruption from new entrants - tech giants like Apple and Google - and the strategies automakers are using to defend their market share. A key theme will be the balance between open innovation and protecting core competencies.

"The summit provides a unique platform for C-level executives to engage in candid conversations and forge valuable connections," stated a representative from Automotive News. "It's about sharing insights, anticipating trends, and collectively charting a course for the future of mobility." This year, given the accelerating pace of change and the interconnectedness of these key themes, that charting will be more vital than ever.

With expectations of a record number of attendees, the 2026 C-Automotive Summit is shaping up to be the premier event for automotive leadership. Registration details and early bird discounts are available on the Automotive News website. The event isn't just a conference; it's a critical juncture in the evolution of the automotive industry.


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