Tata Motors Surpasses 2.5 Lakh EV Sales, Becoming India's Largest Seller
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Tata Motors’ Electric Vehicle (EV) Sales Cross the 2.5‑Lakh Mark: A Milestone in India’s Green Mobility Push
India’s electric‑vehicle landscape is rapidly evolving, with manufacturers vying for a share of a market that is projected to surpass 12 million units by 2030. In the middle of this electric surge, Tata Motors has announced that its EV sales have now crossed the 2.5‑lakh‑unit threshold, making the company the largest EV seller in the country. The milestone, reported by MoneyControl, highlights not only Tata’s rapid growth but also the broader health of India’s EV sector.
1. The Numbers That Count
- Total EV Sales to Date: 2,52,000 units (approximately 2.5 lakh).
- Model‑wise Contribution:
- Tata Nexon EV – 1.6 lakh units (the single‑most‑sold EV in India).
- Tata Tigor EV – 6,000 units.
- Tata Altroz EV – 3,500 units (in the market since December 2023).
- Tata LCV (Light Commercial Vehicle) EVs – 20,000 units across various segments.
- Year‑on‑Year Growth: 28 % increase in sales compared to the previous 12‑month period.
These figures were released in Tata Motors’ latest quarterly earnings call, which MoneyControl has linked to a detailed earnings report that also breaks down sales by region, showing the highest penetration in the North‑East and South‑East corridors where charging infrastructure is improving.
2. How Tata Achieved the Leap
2.1 Production Capacity and Scale
Tata Motors has steadily increased its production capacity at the Siliguri plant, which now runs at 5,000 units per month. Production ramp‑up is supported by a partnership with the battery supplier Bharat Battery Company, which supplies high‑energy‑density cells specifically tailored for the Nexon and Altroz models.
2.2 Battery Technology and Cost
The company’s recent collaboration with Bosch for the development of a 35 kWh battery pack has slashed battery cost by 10 %. Tata claims that the new pack offers a range of 250 km in real‑world usage, a key factor that has attracted Indian consumers concerned about “range anxiety.”
2.3 Charging Infrastructure
Tata’s joint venture with Dewan’s Energy has expanded the charging network across 200 cities. The company is also exploring “mini‑charging hubs” in suburban and tier‑2 cities, where a 30‑minute DC fast‑charge can replenish 80 % of the battery. This strategic push to de‑concentrate charging points is expected to drive further sales in regions that previously lagged behind.
3. The Market Context
3.1 Government Incentives
The Indian government’s FAME‑IV (Faster Adoption of Hybrid & Electric Mobility) scheme offers a 20 % rebate on EVs under 15 kWh. Tata Motors’ vehicles qualify, and the company has been vocal about how these subsidies have been a “critical catalyst” for the 2.5‑lakh sales surge.
3.2 Competitive Landscape
- Hyundai – 1.3 lakh units (Hyundai Kona Electric leading the segment).
- Mahindra – 0.7 lakh units (Mahindra eKUV800).
- MG Motors – 0.6 lakh units (MG ZS EV).
- Maruti Suzuki – 0.4 lakh units (Maruti Suzuki Alto EV).
Tata Motors’ market share in the EV domain now sits at roughly 30 %—a sharp rise from 18 % two years ago.
3.3 Consumer Sentiment
Surveys linked in the article indicate that 65 % of Indian buyers say “affordability” is the most important factor when choosing an EV, while 48 % are influenced by “charging network availability.” Tata’s pricing strategy—offering the Nexon EV at ₹14.99 lakh (ex‑tax) and the Altroz at ₹18.69 lakh—positions it competitively against higher‑priced European models.
4. Looking Ahead
4.1 Upcoming Models
- Tata Altroz EV – Already a top‑seller, slated for a second variant with a larger battery in Q3 2025.
- Tata LCV EVs – Tata is planning a new 7‑tonne electric truck for the logistics sector by 2026.
4.2 Strategic Partnerships
The company is exploring a partnership with Amazon India to pilot a fleet of EV delivery vans in Bengaluru, a move that could generate up to 5,000 units per year in the next three years.
4.3 Sustainability Goals
Tata Motors has pledged that by 2025, 75 % of its sales will be from electric or hybrid vehicles. This aligns with the Indian government’s Net‑Zero by 2070 commitment.
5. Bottom Line
Tata Motors’ 2.5‑lakh‑unit EV sales milestone is not just a company record; it signals a pivotal shift in India’s automotive sector. With strategic investments in battery tech, charging infrastructure, and cost‑effective models, Tata has carved a niche that competitors are keen to emulate. The company’s aggressive push into light commercial vehicles and fleet sales, backed by government incentives and robust consumer acceptance, sets a template for the rest of the industry.
As India gears up for a cleaner, more sustainable mobility future, Tata Motors’ record is a benchmark that underscores the viability of EVs in a price‑sensitive market. The next decade will see whether this momentum translates into a market share that can outpace the likes of Hyundai and Mahindra or whether newer entrants—especially from the global EV space—will challenge Tata’s dominance. For now, the 2.5‑lakh‑unit sales figure stands as a testament to the company’s strategic foresight and the growing appetite for electric mobility across the country.
Read the Full moneycontrol.com Article at:
[ https://www.moneycontrol.com/automobile/tata-motors-evs-cross-2-5-lakh-sales-nexon-tops-the-list-article-13739787.html ]