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These Are The SUVs People Want The Most Right Now

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  Published in Automotive and Transportation on Tuesday, October 21st 2025 at 13:33 GMT by AutoGuide
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The SUVs People Are Chasing Right Now: A Snapshot of Current Demand

In the last few months, the SUV segment has continued to outpace other vehicle categories in the U.S. market, a trend that’s now reflected in the growing “want list” that many consumers, dealers, and analysts are keeping close to watch. An article on MSN outlines the current landscape by highlighting the models that are most frequently requested by shoppers and the factors that are driving that demand. Below is a comprehensive summary of the key points, trends, and industry insights shared in the article, enriched with additional context from related automotive sources.

1. The Core of the Demand: Family‑Friendly and Versatile Cross‑Overs

The most frequently requested SUVs are those that strike a balance between practicality, comfort, and technology. The article lists the Honda CR‑V and Toyota RAV4 at the top of the “most wanted” list. Both vehicles have proven themselves as reliable family‑friendly options with ample cargo space and a reputation for low maintenance costs. Their popularity is further fueled by recent updates: the CR‑V now offers an all‑electric Power‑D‑rive option, and the RAV4’s latest generation includes an improved hybrid powertrain that cuts fuel consumption while maintaining power.

Another strong contender is the Subaru Forester, which offers standard all‑wheel drive and a strong safety record—attributes that have resonated with buyers seeking a rugged, yet everyday‑ready SUV. The article notes that the Forester’s recent redesign, featuring a refreshed exterior and a more tech‑savvy interior, has sparked a surge in test‑drive requests.

2. The Rise of the “Adventure” Category

While family‑friendly models remain king, the article shines a light on the “adventure” segment, where off‑road capability and an iconic look command the highest level of interest. The Ford Bronco, a resurrected legend, tops the list for adventurous buyers. Its removable roof and doors, along with a new 2.3‑liter EcoBoost engine, have made it a headline grabber. Dealerships report that many customers are now willing to pay a premium for the Bronco’s off‑road credentials and the option to add a 4‑wheel drive system.

The Jeep Wrangler is the next big name in the adventure segment. Despite its higher price point, the Wrangler’s classic styling, modular design, and superior off‑road prowess keep it a perennial favorite. Dealers have observed an uptick in “pre‑orders” for the newly launched 2025 Wrangler, indicating a shift from “interest” to “commitment” among buyers.

The article also mentions the new “compact” adventure models such as the Jeep Wrangler 4xe and the Ford Bronco Sport. These models offer a balance between the off‑road performance of their larger siblings and the daily usability that families and commuters demand.

3. Fuel Efficiency and Electrification: The New Frontier

An increasing number of consumers are turning to hybrid or fully electric SUVs to reduce emissions and save on fuel costs. The article spotlights the Toyota RAV4 Prime (a plug‑in hybrid) and the Tesla Model Y as the top “green” choices. Both vehicles offer a blend of performance, range, and advanced driver‑assist features that appeal to tech‑savvy buyers.

In addition, Hyundai and Kia are making a splash with their “up‑market” electrified cross‑overs. The Hyundai Ioniq 5, which shares a platform with the Kia EV6, is listed as one of the most “wanted” vehicles due to its fast charging capability, futuristic design, and competitive pricing. While the Ioniq 5 isn’t technically a “SUV” in the traditional sense, its large footprint and SUV‑like styling have earned it a spot on many wish lists.

4. Mid‑Range Market Leaders

Mid‑range SUVs continue to dominate the conversation, as they offer an attractive blend of price, performance, and brand reliability. The Mazda CX‑5 is noted for its sharp handling and upscale interior, making it a favorite among buyers who desire a luxury feel without the luxury price tag. The Kia Telluride and the Hyundai Santa Fe follow closely, each boasting a strong suite of standard safety features and roomy interiors.

The Nissan Rogue, especially its newly unveiled crossover version, also garners significant attention for its user‑friendly tech suite and comfortable ride quality. Even the compact “sub‑SUV” segment is represented by models like the Subaru Crosstrek and the Chevrolet Trax, which appeal to urban drivers seeking agility and affordability.

5. Industry‑Wide Factors Impacting Demand

The article explains that supply‑chain bottlenecks—particularly in semiconductor components—have caused production slowdowns across the industry. As a result, many buyers are acting faster to secure the models they want before shortages worsen. Additionally, the current “inventory crunch” at dealerships has pushed many shoppers to seek alternatives, often favoring models that have a strong reputation for availability.

Interest in SUVs has also been boosted by demographic shifts. Millennials, who now represent a sizable portion of the vehicle‑buying population, tend to prefer SUVs for their perceived safety, space, and tech features. The article cites data indicating that the average age of SUV buyers has dropped by three years over the past decade.

6. What Dealerships Are Saying

According to the article, dealerships are noting a tangible increase in test‑drive requests and pre‑order numbers for the aforementioned models. Several dealership owners were quoted saying that “the demand for the Bronco and Wrangler has exceeded all previous sales periods, and we’re seeing people lining up for the first time in years.”

One dealer highlighted the “customer’s excitement” when they drive the new “Hybrid RAV4” into their driveway. Another mentioned that the “Toyota RAV4 Prime’s range” and the “Tesla Model Y’s tech” are “selling points that resonate with a younger demographic.”

7. How to Navigate the Current Market

Given the intense demand and limited supply, the article recommends several strategies for buyers:

1. Plan Early – Submit a reservation or pre‑order early to secure a spot.
2. Explore Variants – Look at slightly older models or different trim levels that may be more readily available.
3. Consider Financing – Some dealerships offer special lease or financing options for high‑demand vehicles.
4. Research Incentives – Look for manufacturer incentives or rebates, especially for hybrids and electric models.

8. Additional Resources

For readers looking for deeper dives into specific models, the article links to the official websites and dedicated reviews:

• Honda CR‑V – Detailed specs and pricing on Honda’s U.S. site.
• Toyota RAV4 – Official RAV4 website includes hybrid and prime options.
• Ford Bronco – Ford’s online configurator allows customization and pricing.
• Jeep Wrangler – Jeep’s site provides information on the 4xe variant.
• Tesla Model Y – Tesla’s online inventory and financing calculator.
• Hyundai Ioniq 5 & Kia EV6 – Both brands’ pages offer charging specs and design details.

The article also includes links to third‑party review sites (e.g., Edmunds, CarGurus, U.S. News) for buyer ratings and expert opinions.

Final Takeaway

The current SUV “want list” reflects a blend of practical family needs, adventurous lifestyle preferences, and a growing appetite for electrified powertrains. Models such as the Honda CR‑V, Toyota RAV4, Ford Bronco, Jeep Wrangler, and Tesla Model Y dominate the conversation, each offering unique attributes that resonate with different buyer segments. While supply constraints pose challenges, savvy shoppers who plan ahead and remain flexible on trim and variant choices stand the best chance of securing their preferred SUV before it’s gone.