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Ava Max Says She's 'Lovin' Myself' On New Single

The article titled "Ava Max Says She's 'Lovin' Myself' On New Single" by Christian Malone, published on Forbes on May 29, 2025, provides an in-depth look into Ava Max's latest musical release and her evolving career. The piece delves into the themes of self-love and empowerment that are central to her new single, "Lovin' Myself," and explores how these themes resonate with her personal journey and broader societal trends.

Ava Max, born Amanda Ava Koci, has been a prominent figure in the pop music scene since her breakout hit "Sweet but Psycho" in 2018. Since then, she has consistently delivered catchy tunes with empowering messages, and "Lovin' Myself" is no exception. The article begins by highlighting the song's infectious beat and uplifting lyrics, which encourage listeners to embrace self-love and confidence. Malone notes that the track's chorus, "I'm lovin' myself, I'm lovin' myself," serves as a powerful mantra for self-acceptance and inner strength.

The article then transitions into a discussion of the song's production and creative process. Ava Max collaborated with a team of renowned producers, including Cirkut and RedOne, who have previously worked with artists like Lady Gaga and Nicki Minaj. Malone describes how the production team aimed to create a sound that is both modern and timeless, blending elements of pop, dance, and electronic music. The result is a track that is both sonically rich and emotionally resonant, with a pulsating beat that is perfect for both radio play and club dance floors.

In an exclusive interview with Forbes, Ava Max shares her thoughts on the inspiration behind "Lovin' Myself." She explains that the song was born out of a period of personal growth and self-reflection. "I've always been about empowering women and spreading positivity through my music," she says. "But with this song, I wanted to take it a step further and really focus on the importance of loving yourself first." Max's candidness about her own struggles with self-doubt and the pressures of the music industry adds a layer of authenticity to the song's message.

The article also touches on the broader cultural context in which "Lovin' Myself" is being released. Malone points out that the theme of self-love has become increasingly prevalent in popular culture, with many artists and influencers advocating for mental health awareness and self-care. Ava Max's new single aligns with this trend, offering a timely and relevant message to her audience. The article suggests that "Lovin' Myself" could serve as an anthem for a generation grappling with the challenges of social media and the constant pressure to conform to unrealistic standards.

In addition to discussing the song's themes and production, the article provides insights into Ava Max's career trajectory and future plans. Malone notes that "Lovin' Myself" is the lead single from her upcoming third studio album, which is set to be released later in 2025. The article speculates on what fans can expect from the new album, suggesting that it will continue to explore themes of empowerment and self-discovery while showcasing Ava Max's growth as an artist.

The article also highlights Ava Max's impact on the music industry and her role as a role model for young women. Malone praises her for using her platform to promote positive messages and for her dedication to her craft. He notes that Ava Max's success is not just a result of her talent and hard work but also her ability to connect with her audience on a personal level. Her music, he argues, resonates with listeners because it reflects their own experiences and aspirations.

In the latter part of the article, Malone delves into the marketing and promotional strategies behind "Lovin' Myself." He discusses how Ava Max and her team have leveraged social media and digital platforms to build anticipation for the single. From teaser videos and behind-the-scenes content to interactive fan experiences, the article outlines the multifaceted approach taken to engage fans and generate buzz. Malone also mentions the visually stunning music video for "Lovin' Myself," which features Ava Max in a series of empowering and visually striking scenes that reinforce the song's message.

The article concludes by reflecting on the broader implications of Ava Max's new single. Malone argues that "Lovin' Myself" is more than just a catchy pop song; it is a statement about the importance of self-love and empowerment in today's world. He suggests that the song's success could pave the way for more artists to explore similar themes and contribute to a cultural shift towards greater self-acceptance and mental health awareness.

Overall, the article provides a comprehensive overview of Ava Max's new single, "Lovin' Myself," and its significance within her career and the broader music industry. Through detailed analysis of the song's themes, production, and cultural context, as well as insights into Ava Max's personal journey and future plans, the article offers readers a deep understanding of what makes "Lovin' Myself" a standout release. Malone's engaging writing style and thorough research make for a compelling read that celebrates Ava Max's artistry and the empowering message at the heart of her latest work.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/cmalone/2025/05/29/ava-max-says-shes-lovin-myself-on-new-single/ ]