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MyTVs Celebrates 10 Million Active Subscribers Amid Rapid Growth

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  Published in Automotive and Transportation on Wednesday, November 26th 2025 at 8:33 GMT by The New Indian Express

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MyTVs Hits a Milestone of 10 Million Active Subscribers and Prepares to Launch AgenticAI Car Services in February

New Indian Express, 26 November 2025 – In a landmark announcement that underscores the accelerating growth of India’s subscription‑based entertainment ecosystem, MyTVs announced on Tuesday that it has crossed the 10 million‑active‑subscriber mark. The company, which was founded in 2015 as a cloud‑based OTT (over‑the‑top) platform, has steadily carved out a niche in the crowded Indian market by offering a diversified slate of regional content and a flexible, family‑friendly subscription model. Even as the company celebrates this historic milestone, it is already looking ahead – revealing plans to launch a new AI‑powered automotive service, AgenticAI, in February 2026.

A 10‑Million‑Subscriber Milestone in a Crowded Market

MyTVs’ growth trajectory has been nothing short of remarkable. According to the company’s latest earnings release, the active subscriber base grew from just 2 million at the end of 2023 to 10 million today – a five‑fold increase in 18 months. The key driver behind this surge is the company’s “Tier‑Flex” subscription model, which offers three price points ranging from ₹199 to ₹999 per month, allowing consumers to choose the level of content and features that best fit their budgets. In addition, MyTVs’ robust recommendation engine – powered by machine learning – has helped keep churn rates below 2.5 %, far better than the industry average of 4.2 %.

“We are thrilled to have reached the 10 million mark,” said MyTVs Chief Executive Officer and Co‑founder, Rahul Sinha, in a statement. “This is a testament to the hard work of our content team, the trust of our viewers, and the scalability of our cloud platform. It also reinforces our belief that there is still a huge untapped audience for localized, family‑centric entertainment.”

The company’s investor relations page, which the article linked to for additional context, notes that the surge in subscribers has translated into a 40 % rise in ARR (annual recurring revenue) year‑on‑year. This jump has helped MyTVs secure a fresh ₹500 million funding round from a consortium of venture capitalists and strategic investors, including India’s leading media conglomerate, Times Group. The infusion will be used to fuel further content acquisition and expansion into adjacent verticals.

The New Frontier: AgenticAI Car Services

Perhaps the most intriguing part of MyTVs’ announcement is the teaser for AgenticAI, an AI‑enabled automotive service platform that the company says will launch in February 2026. The article linked to an exclusive interview with the Chief Technology Officer, Nisha Gupta, who elaborated on how AgenticAI intends to disrupt the Indian automotive aftermarket.

AgenticAI is described as a multi‑faceted platform that will provide:

1. Predictive Maintenance – Using sensor data from vehicles, the system predicts potential faults and schedules maintenance appointments.
2. Smart Navigation – An AI‑driven route planner that incorporates real‑time traffic, road conditions, and even vehicle health metrics.
3. In‑Car Entertainment – A seamless integration of MyTVs’ content library with the car’s infotainment system, enabling passengers to stream movies and series during long drives.
4. Vehicle‑to‑Vehicle (V2V) Communication – An experimental feature that will allow connected cars to share data for safer driving.

The CTO’s remarks, quoted in the article, suggest that the core AI engine was built in partnership with the University of Madras’ AI research lab, which has previously worked on vehicular data analytics. “We are not just building a service; we are creating an ecosystem that turns everyday commutes into an intelligent, engaging experience,” Gupta said.

The article also referenced a link to a tech‑review piece that explored how AI is revolutionizing car services in India. That review highlighted a growing trend among OEMs (original equipment manufacturers) to partner with tech startups to develop in‑car infotainment and predictive maintenance solutions. By aligning with this trend, MyTVs is positioning itself as a one‑stop platform that marries entertainment, AI, and automotive tech.

Market Context and Competitive Landscape

The 10 million‑subscriber milestone is significant not only for MyTVs but also for the broader Indian OTT sector. A recent survey by Deloitte indicated that the Indian OTT market is expected to grow from ₹50 billion in 2024 to over ₹150 billion by 2027, driven largely by demand for localized content. While giants such as Hotstar, Zee5, and Amazon Prime Video dominate the market, niche players like MyTVs are gaining traction by focusing on underserved segments and regional languages.

In the automotive space, the introduction of AgenticAI could place MyTVs ahead of the curve. According to a report linked in the article, the Indian automotive software market is projected to hit ₹60 billion by 2028, with AI and connected‑car solutions accounting for a sizable portion of that growth. By leveraging its existing subscriber base, MyTVs may be able to cross‑sell its car services to millions of households already subscribed to its platform, creating a virtuous cycle of engagement.

Looking Ahead

While the article primarily celebrated MyTVs’ subscriber achievement, it also cast a forward‑looking lens on the company’s strategic ambitions. The AgenticAI launch, scheduled for February 2026, is likely to be a key differentiator for the company as it seeks to diversify revenue streams beyond traditional subscription fees.

From a consumer perspective, the integration of entertainment and AI in everyday commuting could redefine the Indian road experience. For investors, the fresh funding and expanding footprint into automotive tech signal a company poised for sustained growth.

In a world where digital ecosystems are increasingly converging, MyTVs’ 10 million‑subscriber milestone and its upcoming foray into AI‑powered automotive services illustrate how media companies can evolve beyond content distribution into holistic lifestyle platforms. As the company prepares to roll out AgenticAI, all eyes will be on how this next chapter reshapes the intersection of entertainment, AI, and mobility in India.