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XR: The game-changer for sustainable consumption

The article from Brand Equity discusses how Extended Reality (XR), which includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), is revolutionizing sustainable consumption. XR technologies are being utilized to enhance consumer experiences by providing immersive, interactive, and personalized shopping environments that reduce the need for physical travel and product returns, thereby lowering carbon footprints. For instance, virtual showrooms allow consumers to preview products in a virtual space, reducing the environmental impact associated with physical retail. Additionally, XR helps in promoting sustainable products through virtual try-ons, reducing waste from packaging and shipping. The technology also aids in educating consumers about sustainability through interactive experiences, like virtual tours of sustainable farms or factories, fostering a deeper understanding and commitment to eco-friendly practices. Companies like IKEA and L'Oréal are highlighted for their innovative use of AR to help customers visualize products in their own space before buying, thus promoting more thoughtful purchasing decisions. Overall, XR is portrayed as a tool that not only enhances consumer engagement but also aligns with global sustainability goals by minimizing resource use and waste.

Read the Full brandequity.economictimes.indiatimes Article at [ https://brandequity.economictimes.indiatimes.com/news/marketing/xr-the-game-changer-for-sustainable-consumption/115677606 ]