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Mahindra Renames Electric SUV to BE 6 Amid Trademark Dispute with IndiGo

Mahindra & Mahindra has renamed its upcoming electric SUV from XUV.e8 to BE.05 due to a trademark dispute with InterGlobe Aviation, the parent company of IndiGo, which holds the trademark for "XUV" in certain categories. The dispute arose when Mahindra attempted to trademark "XUV.e8" for its electric vehicle lineup, but InterGlobe Aviation opposed it, citing potential consumer confusion. Consequently, Mahindra decided to rebrand its electric vehicle range under the "BE" (Born Electric) series to avoid legal complications and to better align with their vision for electric mobility. The BE.05 is set to be the first model in this new lineup, with plans to introduce five electric SUVs by 2026.

Read the Full tech Article at:
[ https://techstory.in/mahindra-renames-electric-suv-to-be-6-amid-trademark-dispute-with-indigo/ ]