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Apple looks to dethrone MyFitnessPal and Noom with AI-powered food tracking


Published on 2025-03-30 12:43:32 - PhoneArena
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  • Apple is gearing up to challenge popular food-tracking apps like MyFitnessPal and Noom with some big upgrades to its Health app, according to Bloomberg's Mark Gurman in his latest Power On newsletter.

Apple is reportedly developing an AI-powered food tracking feature aimed at competing with popular health and fitness apps like MyFitnessPal and Noom. This new feature, potentially integrated into the Health app, would use artificial intelligence to simplify the process of logging meals by allowing users to take photos of their food. The AI would then analyze these images to identify and log the food items, estimate portion sizes, and calculate nutritional information. This initiative reflects Apple's ongoing efforts to enhance its health ecosystem, making health tracking more intuitive and less time-consuming for users. The feature is still in development, with no specific timeline for release, but it underscores Apple's ambition to expand its influence in the health and wellness sector.

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