Automotive and Transportation Automotive and Transportation

Shaun White looks to revolutionise snowboarding again with Snow League


Published on 2025-03-02 22:25:18 - Reuters
  Print publication without navigation

  • Snowboarding great Shaun White brought the once outsider sport into the mainstream as a competitor and is now looking to carve a path for the next generation of professional riders with the launch of his Snow League.

Shaun White, a three-time Olympic gold medalist in snowboarding, is set to launch "The Snow League" in 2025, aiming to revolutionize the sport once again. This new league will feature a condensed, high-energy format with a focus on halfpipe, slopestyle, and big air events, designed to attract both athletes and fans by offering a more engaging and accessible viewing experience. The initiative comes after White's retirement from competitive snowboarding and reflects his ongoing commitment to advancing the sport. The Snow League will not only provide a platform for top-tier competition but also aims to foster growth in snowboarding by enhancing its visibility and appeal, potentially transforming how the sport is perceived and consumed globally.

Read the Full Reuters Article at:
[ https://www.reuters.com/sports/shaun-white-looks-revolutionise-snowboarding-again-with-snow-league-2025-03-03/ ]