Beleaguered brand drops out of first place in draft beer sales.
The article from Fortune discusses the ongoing decline in popularity of Bud Light, which has been exacerbated by a series of unfortunate events and marketing missteps. Despite efforts to recover from a controversial campaign involving transgender influencer Dylan Mulvaney, Bud Light has continued to lose market share. Recent data indicates that sales have not rebounded as hoped, with consumers showing a sustained preference for alternative brands. This has led to Bud Light being surpassed by competitors like Modelo Especial in the U.S. beer market. The article highlights the challenges faced by Anheuser-Busch InBev in regaining consumer trust and market dominance, pointing out that even holiday promotions and new advertising strategies have failed to stem the tide of declining sales.
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