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IDFC FIRST Bank Elevates Customer Experience with India's First AI-Powered Interactive Avatar of its brand ambassador Amitabh Bachchan


Published on 2024-12-06 08:30:50 - Business Standard
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  • IDFC FIRST Bank has unveiled the first-of-its-kind AI-powered holographic digital avatar of the country's most celebrated and legendary actor Amitabh Bachchan, setting a new benchmark in customer engagement and digital innovation.

IDFC FIRST Bank has introduced India's first AI-powered interactive avatar of its brand ambassador, Amitabh Bachchan, to enhance customer engagement and experience. This innovative feature allows customers to interact with a digital version of Bachchan for various banking services, including account inquiries, loan applications, and general banking information. The avatar, developed using advanced AI technologies, aims to provide a personalized and engaging banking experience, making interactions more intuitive and user-friendly. This initiative reflects IDFC FIRST Bank's commitment to leveraging technology to improve customer service and stands out as a pioneering move in the Indian banking sector.

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